TracPoint Wireless

Targeted Direct Mail:

“Proven turn key Direct Mail program to target specific qualified wireless customers around your stores”

Are you struggling to find a more effective way to advertise?

Don’t have the time for creative and copy writing and worrying about carrier coop approvals?

Tired of competing with full page carrier ads in the newspaper that don’t generate sales?

Consider our Targeted Direct Mail program. We have created a turnkey Direct Mail program designed specifically for Wireless Dealers that will provide you with the results you need to grow your business. Key components of our wireless Direct Mail program include:

■	Targeted list. Having access to a qualified list is one of the most critical components of a successful direct mail campaign. Why waste your time and money advertising your promotion to people who can’t pass credit? We have identified the criteria for wireless consumers who are most likely to respond to your promotion, and also get approved through the carrier credit and activation system. Through trial and error, we have identified the list criteria that works. You simply provide us with the zip codes for each of your stores to get us started.
■	A compelling offer. We help you create a compelling offer for your customers that cannot be matched by the competition. Through experience, along with access to additional Promotional Items, we help you create the best offer, period. We keep your customers out of the competitor’s stores!
■	Direct Mail creative. We work with you to design and create a piece that is creative, yet has a simple clear message with a call to action. You tell us which handset and rate plans you’d like to promote, we do the rest.

And, it’s as simple as

ZIP CODE LISTING
You provide us with the specific ZIP codes you would like to target.

—OR—

ZIP CODE RADIUS
Provide us with the ZIP code of each store, and we will identify the target customers within a given buying radius of your stores.

100% SATURATION
Reach every home in selected ZIPs. May be good for grand openings and occasional promotional offers where you are selling both Post-Paid and Pre-Paid products.

TARGETED NAMES
Reach a specific demographic names list including:
(choose up to 3)

■	Income
■	Age Range
■	Gender
■	Presence of Children

■	Active Credit Card Holder
■	Delinquency Flag

TARGETED NAMES WITH CREDIT
Reach a specific demographic names list plus median average credit score range including: (choose up to 3)

■ Income

■ Age Range

■ Gender

■ Presence of Children

■ Active Credit Card Holder

■ Delinquency Flag

PRE-QUALIFIED/PRE-APPROVED
CONSUMER CREDIT FILE
A targeted list of pre-qualified consumers that have the highest probability of passing carrier credit for activation.
(Contact us for details.)

Once you’ve made your selections let TracPoint Wireless take over from here. From identifying your target audience … to design … to print … to mail … a true turnkey wireless direct mail solution!

Let TracPoint Wireless help you drive the traffic you want to make the sales you need.

This is an exceptional program when coupled with inbound sales taken from a call center, through our Wireless Call Center Program. For more specific information on how we can help you increase sales with targeted Direct Mail please contact us.