Brad MacArthur
President

Brad has over 17 years of Wireless Industry experience.  He started TracPoint Wireless in 2003 years ago with the goal of providing turn-key sales and marketing solutions to wireless retailers.    He has the unique experience of having managed all the major wireless sales channels, including B2B, Retail, Indirect, Call Center and Internet sales.  Prior to TracPoint Wireless Brad served as Vice President of Wireless at  FFP Global where  he was responsible for developing  Direct Mail &  customer acquisition programs that utilized the company’s 420 seat call center and distribution capabilities.  Brad also worked with TSR Wireless for 5 years and opened up the Boston market  (Indirect Distribution  &  20 company owned Retail stores)  and developed it into the most profitable region for the company. As Northeast Regional Vice President of Retail, he then took on the responsibility of 125 wireless retail stores on the east coast that produced over 150,000 wireless phone activations per year. Prior to that he was a Senior Sales Manager with BellSouth’s MobileComm, running the B2B channel  in  the New England market for 7 years.  Brad has been a featured panelist for the "New Profits in Wireless Retailing" sessions at both CES & CTIA trade shows.  

.................................................................................................................

Mark Landgren
Vice President

Mark has over 15 years of business and legal leadership as an entrepreneur and attorney.  He co-founded and later sold Legacy Athletic Apparel, a multi-million dollar manufacturing and distribution company,  co-founded eHats.com, an e-commerce retailer, and managed and sold Cap Factory, a mall-based retail kiosk company.   Mark now focuses his talents on business and product development for the Wireless retailer.  Mark has worked with TracPoint Wireless for two years providing innovative marketing solutions to the Wireless Industry. Mark has been a featured panelist for the "New Profits in Wireless Retailing" sessions at both CES & CTIA trade shows. 

.................................................................................................................

John Lara
Chief Technology Officer

John Lara is an accomplished Internet entrepreneur with strong technology and marketing background. He has been running Internet based companies for over 12 years. He founded and grew a successful Internet consulting and development company to 18 employees with over 50 ongoing clients. Some of the clients included OSRAM SYLVANIA, The Harvard Business School, BBN (now Genuity), Genzyme Biotechnology, the Massachusetts Society of Certified Public Accountants and Cannondale Bicycles. John later sold that company to a German multinational consulting company.  He  later started an Internet specialty hardware business that sells direct to consumers and industry via the Web with his catalog of over 400 products through Amazon, Yahoo and eBay.    John is responsible for developing and managing TracPoint's suite of software and product offerings.