Enter Current Gross Sales Per Month All stores   Enter  Co-op/Ad dollars allocated per sale   Total Advertising Budget per month  Projected # of Inbound Calls from Ads/Mo   Projected # of Sales Closed from Call Center for Delivery    Enter Credit Approval %   Final Net Post-Paid Sales Delivered per Month    Enter Average Gross Commission Per Sale    Enter Equipment Cost Per Sale (Assume $100 buy down on each phone)  Average Call Center Fee per Sale

Your Final Net Commission Per Sale  Incremental Revenue per Month Generated from Call Center  Your Margin per Sale

<<	The average may be $25 or more if you subisidize your co-op with your own marketing dollars

<<	Call Center Projected to Close 25% of inbound calls.

<<	The projected total Advertising Dollars you spend per month

<<	Estimated number of calls based on averages. Will vary dramatically based Ad mediums used….ie Radio, Direct Mail, Newspaper and other

<<	The % of people who pass carrier credit approval. Can range from 10% to 90% based on Medium used.

<<	Actual phones delivered to consumer.

<<	Total Commission earned from Carrier for sale, including spiff & any bonus. (Not Including Carrier Co-op)

<<	Usually @ $100. (The actual amount you subisidize/buy down the phone)

<<	Average Call Center fee projected at 95 cents per minute. (Average call is about 6 minutes)

<<	*Net commissions & Margins do not include shipping/fulfillment costs projected at approx $10 per unit.