TracPoint Wireless

How do you make your business stand out from the competition?

Between the official carrier stores and more and more authorized retailers developing their own brands, your business is facing an increasingly crowded and saturated market. So with all this competition, how do you get prospective customers to notice, remember and choose your wireless business before all others?

Make customers think of, and choose, your business first. Today’s consumers are exposed to an overwhelming amount of sales and advertising messaging. To really stand out and gain a competitive edge in the market, your business needs a distinctive identity that customers will learn to recognize and associate with the specific benefits you offer.

TracPoint Wireless and its partners will work with your business to develop any marketing or advertising pieces that will support and help achieve your goals. From strategic planning to writing and designing, we will create communications that are one-of-a-kind, ensuring they cut through the clutter and effectively deliver your message to customers and prospects.

Consistency across all communications captures more attention -
and creates more sales.

Brand Development
Stand out from the competition and make a strong impression with customers with a unique identity for your wireless company.

Logo & Tagline: Quickly show and tell customers who you are and what you’re about in a memorable way.

Letterhead & Business Cards: Make every communication and interaction a statement that reinforces your identity.

Brochure: Provide customers and associates withthe story that distinguishes and sells your company.

Color Palette: Establish the right personality and ensure consistency across all materials.

Point-of-Purchase
Close the sale and offer last-minute cross-sell enticements to the captive audience already in your store.

Poster: Capture attention and garner interest with big and bold visuals and messaging.

Counter Card & Take-One: Sell more with both quick messaging and compelling details on any empty surface.

Direct Mail
Boost sales, customer-base and brand by using data to target prospects and then contacting them directly.

Prospect Direct Mail: Identify potential new customers by demographics and the put your message right in their hands.

Thank You Mailer: Earn customer loyalty by showing them how much you appreciate their business.

Upgrade Mailer: Entice current customers to buy better and more profitable products and services.

Loyalty Program Mailer: Encourage customers to buy more by offering them special and cumulative rewards.

Advertising
Reach a broad audience with brand and sell messaging to build sales and wider awareness of your company.

Print: Reach bargain-hunters and high-end customers alike for specific offers and more.

Transit: Drive your message home day after day to a captive, on-the-go audience.

Billboard: Put your company and messaging out there for all to see in larger-than-life color.

Sales Promotion
Get the word out about special promotions, or give customers and passers-by something to remember you by.

Vehicle Wrap: Putadvertising for your wireless business on the go... just like your wireless customers.

Giveaways: Put your brand and messaging on just about anything as a constant reminder of your business.

800 Numbers
Give prospects unique, easy to remember branded phone numbers. Channel calls, track sales leads by medium, generate daily reports and improve customer service.

Electronic
Get in front of savvy customers who have money to spend and don't do anything without looking online first.

Banner Advertising: Place your messaging in select online locations with links right to your website.

Microsite: Capture information from prospects with mini-websites for specific promotions

Email: Like direct mail for younger generations: targeted, informative and interactive.

To lean more about our Strategic Marketing for wireless retailers please contact us

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