TracPoint Wireless

How do you plan to increase sales in 2008?

With penetration rates exceeding 80%, most people around your stores already have a phone. Competition for new subscribers is at an all-time high with customers able to buy a phone just about anywhere. What makes you and your business different? Why will people buy from you? How do you keep your existing customers coming back to you, and not your competition for future purchases?

Most Wireless Retailers today have very large customer bases, but have no effective way to market to their existing customers.

The TracPoint Wireless Customer Loyalty Card Program has been designed to solve these problems and help you make the most out of your co-op dollars. How? By creating a membership-based Customer Loyalty Card for your business. Credit card sized loyalty cards are created for each retailer which are distributed each month to your new customers. The cards can be customized with your dealer logo, carrier logo, customer name, POS account number, bar code, as well as the specific benefits you have decided to provide as part of the program. These cards are either mailed out directly to your existing customers, or easily distributed at the point of sale in your stores.

Loyalty Cards are catching on fast. According to an AC Nielsen survey, 64% of US households said loyalty programs were important in their shopping decisions

Associations, shopping clubs, auto clubs — it seems that everyone wants to belong to something, which is one reason why membership cards are the third most popular plastic wallet card in the US today, right behind credit and ATM cards.

Wireless Retailers now can reap these rewards. The card continuously markets your business to those who use it and those who see it. It’s a billboard in a wallet. The next time your customers think about that accessory they need, or phone they’d like to get, make sure they don’t walk into your competition to make the purchase… rather come back to you. There is really no limit to the creativity that can be applied with this program.

These are the benefi ts you would like to pass on to your existing customers to keep them coming back to your stores. Here are a few examples:

	Accessory Discounts
	Discounts off the Purchase Price of New Activations.
	Discounts off Equipment Upgrades & Add-ons.
	Referral Programs.
	Complementary Rate Plan Analysis
	Insurance & Handset Replacement Benefits
	Discounts off of Ring Tones, Wallpaper & Games.
	Discounts off of Gift Cards Purchased.
	Holiday & Seasonal Discounts
	Any Other Discount or Benefit You Decide!

We will work with you to create the appropriate message and design your card and mailer. The Mailer and Card can be fully customized to include:

	Your Logo
	Carrier Authorized Retailer Logo
	Customer Name
	Customer Account Number
	Bar Code
	Contract Expiration Date
	Your Customized Welcome Letter
	Customer Benefi ts & Rewards

In-Store Marketing Formats

Formats A & B have been designed to be used at the Point of Sale in your store. Simply provide each new customer that meets your purchase criteria with their new loyalty card.

The Multishopper Dual Keytag has the most functionality for an in store loyalty card. A standard loyalty card is included, along with two keytags. Use the keytags to promote your loyalty program, or take one of the keytags and use this to create an “Instant Coupon”. Use the Instant Coupon to promote desired activity at the point of sale, to get the customer to take action now. Create your desired promotion and get your sales staff to drive it.

Build your Database. One of the key reasons for you to build your loyalty program is not only to build loyalty and repeat purchases from your existing customers, but to also build your database. Building your customer and prospect database is critical to long term survival for any business. Any time you provide a customer with one of your loyalty cards, make sure in exchange you capture all their critical data including name, address, email address and more for your database.

The back side of the
Multishopper Dual Keytag includes the bullets of the key customer benefits,
your 800 number to your stores, along with the bar codes

The bar codes are matching for the card, and keytags and include the human eye readable number. The bar code pull tab allows your sales staff to easily peel the barcode off the card, and quickly affix it to your paperwork for proper tracking. The card can be scanned at the point of sale, or the pull tab bar code can be scanned later when the paperwork is processed.

A great way to speed the transaction and track every card to each specific customer.

The Multishopper Single Keytag Format includes the loyalty card with one keytag. Use your loyalty program to differentiate your business from the competition and carrier owned stores.

Make sure your customers know there is a difference! Get creative and give your customers a reason to come back to you for repeat purchases.

	Build your own Handset Protection plan
	Create a referral program
	Get your customers to help you market your business, with the visible keytag, and billboard in their wallet!
	Create a professional image for your business
	Take ownership of your customers and keep them coming back to your stores

Focus your efforts on the single biggest asset you have…your customers.

Customer Base Mailing Formats

Mailing Loyalty Cards to your customer base allows for additional customization of the cards, and is a great way to wake up your customers, and get them into your stores!

An 8.5” x 3.5” 4-color laminated card, customized and inserted into a #10 double windowed envelope. This Format can be customized to include:

	Customer name
	Account number
	Mobile number
	Contract expiration date
	And more.

The back of the mailer can also include a welcome from you, outlining the benefi ts along with your signature!

Customer Base Mailing Formats

Start marketing to your customer base, the most valuable asset you have! Thank your customers, and give them a reason to come back to you by sending out custom Gift Cards. Create your own program and dollar values. These can be sent out as Thank You cards each month, and Upgrade offers sent out 60 days before contract renewal. Take ownership of your customers, and keep them coming back to you for future purchases!

Customer Gift Card Formats

Set your business up with your very own Gift Cards. Allow your customers to purchase gift cards with different dollar amounts at your stores. With company logos and stunning creative, gift cards are an exciting form of branding, and a constant reminder of your business and its products. They boost the perceived value of the gift. Credit card sized, they’re easier to manage and more durable than paper. They also mean fewer returns (shoppers pick exactly what they want), and perhaps additional purchases, as shoppers apply remaining balances to more expensive items.

Initially, send a mass mailing to your entire customer base, so that all your customers are outfitted with their Loyalty/Benefits card. Thereafter on a monthly basis, batch mailings can be sent to all your new customers, or you can simply provide the cards to your customers at the point of sale.

Keep your customers coming back to your stores for multiple purchases, and build long-term customer loyalty. The next time your customer thinks about getting that Bluetooth Headset or new phone, make sure they remember they have your Loyalty Card in their wallet, so that they go back to your store to get their discount. The concept is quite simple… and with so many places to buy wireless phones and accessories, it is absolutely critical for long-term survival.

	Differentiate Your Stores from the Competition		Increase Upgrades and Add-on Sales
	Reduce Churn		Increase Referral Sales
	Drive Traffic Back to Your Stores for Future Purchases		Maximize the use of Advertising Co-op Dollars