Tracpoint Wireless

Testimonials

We thank our customers for supporting us, and providing the necessary feedback to help us further develop our programs. We hope our Customer testimonials can help offer real tangible information to other businesses who may need these services but would like to know a little more about how TracPoint Wireless products and services work in actual practice.

"We decided to use TracPoint's programs because the Wireless Retail market is becoming an ever more saturated market and customers now have a multitude of options for where they can buy their phones and accessories. This made us realize that we need every possible tool to help differentiate ourselves from the competition. TracPoint's loyalty card program is the perfect tool to drive customers back to us.

"There are several benefits that the loyalty cards have brought to Bedford Cellular, one of which is the referral program that we give to our customers to hand out to their friends and family. These referral key tags help us gain awareness in the community while marketing ourselves at a low cost."

"We hand out our loyalty cards to each customer who purchases a phone. Because of this, our customer carry our loyalty cards with them at all times, unlike typical mailers and other marketing pieces that are simply discarded with the rest of the junk mail."

"Having these loyalty cards at our point of sale makes accessory sales almost a foregone conclusion.I would strongly recommend TracPoint and their programs to all Wireless Retailers. Our loyalty program has nearly doubled our accessory take rate (accessories purchased per phone activation) from .6 to 1.1 in just a few months!"

"We really enjoyed working with the TracPoint team. They were very supportive and responsive throughout the entire process of implementing the program. They are a refreshing change from some marketing and advertising companies I have worked with in the past."

Darren Fortner, President. Bedford Cellular, Verizon Wireless Retailer

"We have purchased Loyalty Cards and Gift Card Mailers from TracPoint, and we could not be happier with the results. The quality of the products along with the back-end services delivered by TracPoint was exceptional. These cards allow us to give tangible incentives to our customers to buy more and raise our revenue per transaction, all-the-while, getting them to come back to our stores."

"The Dual Gift Card Upgrade Mailer has been a huge success. Having the accessory card in addition to the equipment incentive raised our average profit per transaction by $12. To have a marketing campaign that provides a great value for the customer while raising our profit per transaction is incredible."

"Brad and the team at TracPoint have played a significant role in our growth over the past years, by supplying loyalty and marketing solutions that are far superior to that of our competitors. We at Wireless are happy to share our success with such a remarkable organization."

Anthony Snare, Director of Client Retention. Wireless, Verizon Wireless Premium Retailer

"We purchased Loyalty and Thank You Gift Card programs from TracPoint. Their products are first rate, and have forever changed the way we deal with our customer base. Before using the cards, we lacked the communication channels to our customers. The loyalty cards come with gift card keytags, which gives our sales reps the opportunity to reach out and contact our customer base to remind them that they have something of value and they should come back into our store to use it. Being able to reach out to the customers more often has created a greater connection with our base and has made our store, the customer's store."

"Aside from opening up new communicative channels the loyalty cards have offered many other benefits to my company. By integrating a referral key tag on the card, we get people to talk about our particular store and expand our reach in the community."

"The loyalty cards have also helped us build our database. Collecting information from customers has become a much easier task for my sales reps. Initiating the conversation with our customers to get their information has become a breeze because our loyalty cards offer a sign up incentive. With this information we can do so much more to market to our base. By gathering the customer's personal information and using this on our TracPoint Thank you mailers, we have made both programs even more effective!"

"There really is no contest between TracPoint Plastic Mailers and standard paper mailers. The mailers are bar coded and trackable, so we can see exactly how successful each campaign was. Because of the high perceived value of the cards, our customers keep the cards instead of throwing them away like traditional mailer. This created another opportunity to reach out to our customers and remind them that they have a gift card that his good exclusively at our store."

"These products are for Retailers that are in business for the long haul. Building up our database and sharing this information between all our stores has made our company infinitely more effective, and has provided us with many different opportunities to increase sales. The programs that TracPoint offers, has allowed our company to become proactive with our customers and prospects. We can get people into the stores by offering them something of value with the TracPoint Mailers and keep them coming back to our stores with the loyalty cards."

"TracPoint's Programs are turnkey and have allowed us to continually market, and market successfully, to our customer base. Each month that we have implemented TracPoint's products, we have seen incrementally greater returns. I would absolutely recommend TracPoint Wireless to any retailer that is tired of lousy returns on their marketing campaigns and for those who are ready to forge a lasting relationship with their customers."

"TracPoint Wireless helps Wireless Experts sell well."

Jonathan Bergman, Vice President of Global Communications, US Cellular Authorized Retailer and Wireless Experts, Verizon Wireless Premium Retailer

"We purchased $10.00 Thank you gift card mailers and gift cards. We wanted a way to thank our customers for purchasing a phone from us and also help drive them back to our stores to buy accessories or other items. The gift cards give us a level of credibility that our old gift certificates did not. The cards are of the highest quality and customers love them, and the cards are always mailed out quickly and efficiently. The service allow us to increase customer satisfaction while allowing us to Brand our business. We are seeing a return rate that is ten to fifteen times greater than what we previously used. The whole team at TracPoint Wireless have been wonderful. Mike helped us navigate through what our needs were now, while addressing our future plans."

Brian Jarry - Vice President of Sales. Family Wireless

"Brad MacArthur and his team of retail pros at TracPoint Wireless know how to drive new wireless customers into your store and keep them for life. This isn't easy. But they've invested years to design, develop and now deliver the practical tools you need to make sales happen: sales that are immediate; sales that are abundant; and sales that are profitable."

Ed Legum - President, Hownet.

www.hownet.com (Ed Legum is one of the consumer electronics industry's most highly regarded consultants and instructional designers. He has worked extensively within the wireless field, developing professional skills of sales & management personnel for over 60 wireless companies including Alltel, US Cellular, Bell Mobility, T-Mobile, AT&T, and Verizon Wireless)

"We purchased Loyalty Cards and Gift Cards from TracPoint Wireless. The quality of the cards stands head and shoulders above ones I?ve seen. If I were a customer I would feel guilty throwing one a way. The Loyalty Card Program was just what we were looking for as a way to keep our existing customers coming back to us for future purchases. It creates value and in today?s economy that is important to us. From start to finish Tracpoint Wireless was professional and a breath of fresh air to deal with."

Jerry Marckress, Vice President - Spring Valley Wireless

Mid-America Wireless participates in the Loyalty Card, Gift Card Mailer & Gift Card Programs and the vanity 800# service with TracPoint Wireless. Brad and his team have been really great to work with. Their experience in the wireless industry and their insight into loyalty marketing have been a real asset to helping us determine what programs make sense for Mid-America Wireless. The production and delivery of the cards as been outstanding as well. The Loyalty Card Program has allowed us to create an "advantage club" program for our guests and provides incentives to our guests every time they visit or stores. For our new guests, we send a "Thank You" Gift Card that provides an incentive to return to the store, and we also send a card to our guests who are nearing the end of their contract to encourage them to take advantage of savings when upgrading their handset. We've long been looking for a gift card program that we could implement with our IQ business system. The Gift Card Program with TracPoint works well with our IQ system, allowing us to track all gift cards and use the cards for multiple purposes.

Gary Wilbers, President - Mid-America Wireless

"We decided to go with the Loyalty Cards and Gift Cards with TracPoint Wireless. We wanted to start our loyalty program by targeting our customer base and introduce our New Customers to MS Wireless. The quality of the product and the service from TracPoint Wireless was excellent. They helped us formulate our Loyalty Program quickly and effectively. Our Loyalty Program is a cornerstone of our business, with each one of our customers receiving a Loyalty Card, Referral Card and Upgrade discount card at some point during their service with us. TracPoint is great to work with! They have a great understanding of the Wireless Market. Further, they know that Customer Retention is essential to any successful business. When we first started talk about an MS Wireless Loyalty Program we were not sure what direction to go in. TracPoint helped us to conceptualize the program and then provided us with a very effective loyalty campaign."

Hector E. Galicia, Director of Customer Retention - Mobile Systems Wireless

"We purchased Gift Card Mailers from TracPoint Wireless because we wanted to try this method of reaching our existing customer base. The quality of the products were very good, and the production group was timely. We implemented a tracking code to monitor how many of these cards came back. I have never seen customers come into our store in the way that they did with these cards. By creating an expiration date, and putting the customer?s name on the card, it gave the card shelf life, and we still had customers coming in with these cards even 2 months later. I have never seen such an effective marketing campaign"

Stephanie Hampton - Vice President. The Digital Store

"We purchased Loyalty Cards and a Vanity 800# from TracPoint Wireless. The products that we have purchased have been several notches above all other choices we have researched. Overall the design, ease of use, and function, has been essential in achieving our goal of gaining and retaining loyal customers, in a fickle marketplace. We utilize a Vanity 800# in all our advertising to give our customer a convenient easy to remember way of getting in contact with us. By using the online portal we can observe how our staff is communicating with our clients, and coach accordingly to improve our clients experience.

We utilize the Loyalty Cards to provide us with the ability better stay in touch with our clients. It keeps our name in front of them, provides them with discounts, a referral bonus and gives us their e-mail for future specials and or communications. Our repeat business is up by more than 10% since we have started using the cards. Our accessory attachment rates are also up. I can't attribute our entire success to these products, but certainly they are a factor. We have seen a 15% increase in profit from 2007 - 2008, this can be attributed to an increase in repeat business, and a better customer experience. If you give your customers a reason to be loyal, a lot of them will be."

Matt Kamla - COO - Cell Plus

"We purchased Gift Card Mailers from TracPoint Wireless. Tracpoint provides a product of excellent quality. The colors are bold and brilliant, and the lines and text are crisp and clean. Mike Salinas provided prompt, professional service from start to finish. He took the time to understand the needs of our company and worked with us to create a customized gift card program. Customer response has been outstanding! Christiano Cellular utilizes the Gift Card Mailers to offer our valued customers an opportunity to receive a discount on future purchases. It is because of the dedication and hard working individuals at Tracpoint Wireless that we have achieved a high return on our investment with them."

Sharon Christiano, Owner - Christiano Cellular

Case Study- Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaign

BACKGROUND: Connectivity Source is a market leader in the retail and B2B wireless communication industry, operating 29 retail locations in two states.

CLIENT PROFILE: Connectivity Source, Houston, TX- Scott Aronstein, President

A fellow wireless dealer recommended the company use vanity 800 numbers with call tracking and recording services to monitor their advertising campaigns.

Connectivity Source has now been using vanity 800 numbers for two years.

CHALLENGE: Connectivity Source was placing each store's local phone number in their ads as the response tool. They had to list multiple phone numbers in each ad, and they had no method in place to track campaign performance.

STRATEGY: Highlight easy-to-remember Custom 800 numbers in all advertising campaigns, and use accompanying call tracking reports to monitor campaign effectiveness.

800-NEW-DEAL 866-NEW-DEAL 877-NEW-DEAL 888-NEW-DEAL

RESULTS: Since activating four Custom 800 numbers, Scott Aronstein, President of Connectivity Source says, "We have more control over our advertising campaigns, and can review their effectiveness. With the vanity 800 numbers and real-time tracking service, we can immediately look at the source of incoming calls after a campaign launches, and tie each response back to a specific media buy."

Aronstein explains how the 800response program helps his business, "Vanity 800 service with call tracking is a beneficial program for businesses with multiple locations in the same area code. Not only can you track campaign results, but you can test the performance of promotions and advertising outlets, and modify campaigns based on actual results."

The advanced call routing technology simplified a cumbersome practice, allowing the company to change their old advertising strategy of listing many different numbers, to featuring just one phone number in their ads. Aronstein says, "Instead of listing each location with that store's local phone number, we can list just one phone number, and limit the amount of copy and clutter in our ads. And, the Custom 800 numbers are also easier for people to remember than numeric phone numbers, especially in radio and billboard campaigns."

The company's district managers also use Call Recording to monitor how employees handle their incoming calls. "We play back the recordings for the staff so they can pinpoint where their sales skills may need improvement. By monitoring the recordings each store manager can improve their employee training, which affects the overall customer service experience we deliver," says Aronstein.

Scott Aronstein, President - Connectivity Source

Case Study- Wireless Dealer Uses Custom 800 Numbers to Monitor Ad Performance & Train Sales Staff

1-800-NEW-CELL

BACKGROUND: Custom 800 numbers were introduced into the Canadian market in June 2006. A national wireless company headquartered in British Columbia activated a Custom number to use in their advertising campaigns.

CLIENT PROFILE: Cellcom operates 42 retail locations providing wireless communications solutions throughout British Columbia, Alberta and Ontario. Cellcom provides initial and ongoing sales training to all sales representatives, empowering them to maximize their potential and equip them for success.

CHALLENGE: The company was looking to improve their advertising response rates. They had been using a numeric phone number in their advertising, but consumers could not recall the number when it came time to order wireless service and products.

STRATEGY: Place their Custom 800 number in all forms advertising media to measure response rates and closely monitor the performance of each media buy.

RESULTS: "Our Custom 800 number has brought a lot of value to Cellcom's advertising program," says Tina Kenville, Marketing Manager. The company uses a mix of advertising vehicles to reach consumers, including radio, direct mail, flyers, and newsprint ads.

Eighty percent of the company's advertising is national, with 20% targeting consumers in specific markets. Kenville says, "By referring to the call tracking reports we have identified the types of advertising media that deliver the greatest return for our national outreach program, and we are able to track region-specific events and promotions."

Kenville goes on to share that the company also uses 1-800-NEW-CELL to reinforce the Cellcom brand. "Since activating the Custom 800 number with "NEW-CELL we are in the process of adjusting our logo slightly to highlight the word "Cell" and link the Custom 800 number to the company's identity."

Cellcom also has the recording feature active on their account. Kenville explains how they use the service, "The general managers of each retail location use the recordings to monitor the performance of their sales representatives, train reps to overcome customer objections, and deliver more incoming leads for the reps to convert into sales."

Going from a numeric phone number to an unforgettable Custom 800 number has proven to be a valuable learning process for Kenville and other executives at Cellcom. The company now has a tracking process in place to monitor the performance of their advertising, and tie the performance directly to specific media expenditures.

-Tina Kenville, Marketing Manager - Cellcom